It’s rare we have an offense in the NFL that was as consistent as the 2018 Rams. I don’t just mean from a point scoring perspective, either. Los Angeles’ offensive philosophies were so simple from a roster standpoint. If Brandin Cooks, Robert Woods and Cooper Kupp were healthy, you’d better believe that Sean McVay was going to have his team line up in 11 personnel. Honestly, it’s a little hard to blame him. With skill-position players like his trio of wideouts and Todd Gurley, why ever change things up? Why ever put someone else out on the field?
Things have not been as predictable so far in 2019. Due to injuries and personal reasons, the Rams have often been missing some of their most explosive weapons in recent matchups. Still, it looked like everything had finally returned to normal in a Week 13 demolishing of the Cardinals. Jared Goff threw for 424 yards and, though Woods and Tyler Higbee were mainly the beneficiaries, all three of Los Angeles’ starting WRs were able to log at least 72% of the team’s 79 offensive snaps. Those numbers were even a little skewed by Blake Bortles and some reserves coming into the 34-7 blowout for a bit of mop-up duty.
However, this was not a sign of things to come. Instead, in the Rams’ 28-12 victory over the Seahawks last weekend, McVay decided to lean heavily on 12 personnel, leaving Cooks and Kupp to play just 27 and 20 offensive snaps, respectively. Even more confusing was the fact that Josh Reynolds’ snap share doubled both. Whether or not you believe this trend will continue in Week 15 against the Cowboys, I think it’s become clear that Woods is the undisputed No.1 receiving option on Los Angeles.
Fantasy Football Analysis, Los Angeles Rams WRs Robert Woods, Cooper Kupp and Brandin Cooks
Woods has established himself as Goff’s go-to wideout since the beginning of Week 10. In that span of four starts for the 27-year-old, Woods has racked up an insane 47 targets and 462 receiving yards. Heck, Woods even caught his first touchdown pass in over a year on Sunday Night Football versus Seattle. He’s locked into your lineups in every single format.
Kupp and Cooks are a little more complicated. The former remains a back-end WR2 for me in PPR settings because of his usage - at least his usage when he’s physically on the field. Kupp is still being targeted on a whopping 25% of his routes and he’s still generating an elite 2.12 yards per route run. There’s also the fact that opposing slot WRs have found success against Dallas throughout the team’s past three matchups. Cooks, on the other hand, is an avoid. Two catches in two weeks isn’t going to cut it.
Start Woods. Start Kupp. Sit Cooks.