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NCAA trademarks Mask Madness, probably since masks can have corporate logos

“Mask Madness: Presented by...” Coca-Cola? AT&T? Capital One? Who wins this inventory bid??

The NCAA Headquarters is seen after the cancellation of the Division I men’s and women’s 2020 basketball tournaments as well as all remaining winter and spring NCAA championships due to the Covid 19 Covid 19 coronavirus pandemic. Brian Spurlock-USA TODAY Sports

The NCAA is doing NCAA things again, this time suggesting they might promote the 2021 men’s and women’s basketball tournaments as “Mask Madness” instead of March Madness. To wit, they’ve filed a trademark for “Mask Madness” with the United States Patent and Trademark Office.

The PTO application says “promoting public awareness of benefits associated with wearing masks; advertising, promotion, and marketing services in the nature of campaigns promoting wearing masks as a protection against viral infections.”

All games of the men’s tournament will be in and around Indianapolis, which was originally selected to host the Final Four. The women’s tournament is in negotiations with San Antonio to do the same.

The NCAA famously requires everyone, including media sitting courtside, to use only Powerade cups during games. Can’t wait to see all the masks worn by players and coaching staffs sponsored by NCAA Corporate Champions Name Goes Here.

There’s no money to pay the players, but you can sure as heck bet there’s plenty to turn them into even bigger billboards. And what better opportunity than something that literally muzzles the face of unpaid labor?