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Reddit buys five-second ad to support WallStreetBets

The social media sharing service said they blew their entire marketing budget on just five seconds of Super Bowl airtime.

In this photo illustration a Reddit logo is seen on a mobile... Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

It’s been quite the start to 2021 for Reddit, the website that is a conglomeration of communities around certain topics. And one of those communities, r/WallStreetBets, has been quite active so far this year.

The combined force of users of the site has caused massive upheaval on Wall Street, as Redditors came together to buy shares of several stocks such as GameStop they considered over-leveraged by hedge funds. They caused chaos, upheaval, and some would say democratized a system that has catered mostly to the elite and wealthy for too long.

Now it’s clear the website supported the action, and they used the platform of most of the eyeballs in America via the Super Bowl to share that message.

With 30-second ads for the Super Bowl running as much as $5 million, we still don’t know what Reddit spent for this. But the members of the site they were referencing seemed to appreciate it in a thread about it... on Reddit, of course.