DraftKings continued its move into the media space on Tuesday, announcing a distribution and content relationship with Meadowlark Media. If the name is not familiar, radio personality Dan Le Batard and former ESPN executive John Skipper co-founded the company this past January.
As part of the deal, Meadowlark and DraftKings will distribute The Dan Le Batard Show with Stugotz and the Le Batard & Friends Network across a wide range of audio, TV, digital and social channels. Additionally, the network of shows will prominently feature DraftKings’ odds, betting trends and general sportsbook and daily fantasy information.
This move follows DraftKings’ decision to purchase Vegas Sports and Information Network (VSiN) and formalize partnerships with Ross Tucker and his podcasting brand. DraftKings plans to commission new content projects that Meadowlark will develop and produce.