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Pringles Super Bowl commercial brings back Lionel Richie, gets really weird and dark

The potato chip company wasn’t afraid to get a bit weird during their second half Super Bowl spot.

This illustration photo shows the logos of the Cincinnati Bengals and the Los Angeles Rams on a phone in front of the Gillette, Lays, Budweiser and BMW logos displayed on a screen, in Washington, DC, February 9, 2022. - Photo by OLIVIER DOULIERY/AFP via Getty Images

We’re generally ok with Pringles, and there’s no such thing as a bad time to bring back Lionel Richie.

But this got weird and dark. Fast.

Pringles Super Bowl LVI commercial

We’ll leave the farcical nature of having a can of potato chips on your hand for rest of your life behind. There’s no need to be literal here, it’s a Super Bowl commercial. So haha, fine.

Oh we’re at a wedding! Oh we’re seeing child birth, but the father can only hold his newborn with a cylinder normally used for diabetes-inducing snacking! Now we’re playing golf one-handed! Look at how normal our life can be!

But showing my man at his funeral in a literal coffin at the end?? I mean was this really necessary?

I don’t know if bringing in coffins and death, with a Circle of Life reference at the end as well, was what I was looking for in my snack chips.

We get it, Pringles. You’re served in a can.