Milwaukee Bucks superstar Giannis Antetokounmpo has filed a trademark that is certain to raise some eyebrows. Giannis filed a trademark on his Greek Freak nickname specifically for a variety of entertainment services, but most notably, for “providing a website for on-line gambling.” The full list of goods and services he is filing it for are as follows:
Entertainment services, namely, providing a website for on-line gambling; Entertainment services, namely, providing an on-line computer game; Entertainment services, namely, providing games of chance via the Internet; Entertainment services, namely, providing online electronic games; Gaming services in the nature of online games, e-games, virtual reality games, and video games,; Providing on-line computer games
Giannis had already filed for trademarks on the “Greek Freak”, but with trademark law you have to be specific in what you want to apply the trademark to. You can read through the goods and services on his first trademark filing in 2014 and his second filing for Greek Fr34k in 2018. They range from sports drinks and snacks, to backpacks and aftershave, to basketball nets and other equipment.
Twitter user and trademark lawyer Stephen Stanwood discovered the filing, and noted gaming attorney Daniel Wallach offered some preliminary thoughts about the filing.
Is a sports betting and online gambling website the next step in Giannis Antetokounmpo’s growing business empire? Major barriers to entry in US - both legal and commercial - but why not? At the very least, numerous (and lucrative) possibilities as a brand ambassador await. https://t.co/qftIobXEFg— Daniel Wallach (@WALLACHLEGAL) May 8, 2020
Sports betting is growing across the country as legalization spreads, but there are still numerous issues to be resolved for athlete involvement. The leagues have been firm in keeping distance between players and gambling, but we’re in a new world that will result in changes to that approach. Giannis is taking the necessary steps to benefit from said changes, and we can expect to see more athletes follow this path.