The Washington NFL team announced on Monday they will be retiring their current team name and logo. The team did not announce a new name and logo yet, but did say owner Dan Snyder and head coach Ron Rivera would be “working closely to develop a new name and design approach that will enhance the standing of our proud, tradition rich franchise and inspire our sponsors, fans and community for the next 100 years.”
The decision technically comes after years of push-back on the use of what can be described as a slur against Native Americans. However, in reality, the decision came because sponsors pushed back in recent weeks. Nike stopped selling team apparel and FedEx, holder of naming rights to the team’s stadium and owned by a minority partner of the team, said they would prefer a name change.