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More people betting on women’s sports during Olympics at DraftKings than ever

The market for betting on women’s sports continues to grow, and the numbers show more people than ever are interested in both genders.

By Collin Sherwin
Nelly Korda of United States on the 18th during round four of the women’s individual stroke play at the Kasumigaseki Country Club during the 2020 Tokyo Summer Olympic Games in Kawagoe, Saitama, Japan. Photo By Stephen McCarthy/Sportsfile via Getty Images

Betting on women’s sports is a growing market, and the numbers from the Olympics at DraftKings Sportsbook show that interest in wagering on sports from genders continues to increase.

Four of the most bet-on sports at the 2020 Tokyo Olympics were women’s teams from America, with women’s basketball second, women’s soccer third, women’s tennis sixth, and indoor volleyball ninth.

Top 10 Olympic women’s sports by handle

  1. Olympic Basketball
  2. Olympic Soccer
  3. Olympic Tennis
  4. Olympic Volleyball
  5. Olympic Golf
  6. Olympic Beach Volleyball
  7. Olympic Softball
  8. Olympic Swimming
  9. Olympic Handball
  10. Olympic Track & Field

Top 10 Olympic women’s athletes by handle

  1. Nelly Korda
  2. Katie Ledecky
  3. Sydney McLaughlin
  4. Anita Wlodarcyk
  5. Lilly King
  6. Emma McKeon
  7. Regan Smith
  8. Ariarne Titmus
  9. Lydia Ko
  10. Katinka Hosszu

Korda, Ledecky, and McLaughlin all coming away with gold medals for Team USA would make sense why they generated such interest. But having three of the top 10 be international athletes in hammer thrower Anita Wlodarcyk of Poland, as well Australian swimmer Emma McKeon and Ariarne Titmus, shows the markets are robust and that interest isn’t just in American athletes.

Increased betting on women’s sports is everywhere, highlighted by the WNBA recently signing a partnership with Gaming Society for a “Bet On Women” campaign. More markets and props on women are available than ever, and engagement in those sports only increases when people can watch them with wager on the line.

With increased viewership for women’s sports everywhere, and it looks like this could be the next emerging market in the space.

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