The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.
Coachella to Sell Lifetime Festival Passes as NFTs
For the first time in the legendary music festival’s history, Coachella is selling lifetime passes. However, they’re only available as NFTs.
The festival teamed up with FTX to launch a marketplace, with three planned drops for Feb. 4. The company is auctioning the Coachella Keys Collection, a group of 10 lifetime NFT passes that will also give holders “access to Coachella-produced virtual experiences forever.”
While this is technically Coachella’s first NFT venture, its parent company AEG has plenty of experience in this industry. The entertainment corporation changed Staples Center’s name to Crypto.com Arena last year.
Along with the 10 lifetime NFT passes, Coachella will launch two other collections. The first features 1,000 NFTs priced at $180 that holders can use to redeem a physical festival photo book. The final collection includes 10,000 collectibles priced at $60 featuring “fan-favorite festival photos and never before heard soundscapes.”
Learn more about this upcoming one-of-a-kind collection below:
Introducing Coachella Collectibles NFTs Lifetime festival passes, digital collectibles redeemable for physical items & more available Friday at 10am PT at https://t.co/D8v4cD04wc— Coachella (@coachella) February 1, 2022
Explore our debut collections pic.twitter.com/eEPdVvxPhg
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Join the DraftKings Marketplace conversation on DK Social.
The DraftKings Marketplace is currently only available in the United States and Canada.
You must be 18+* located in any of the 50 US states or Canada to buy and sell NFTs on DraftKings Marketplace.
*Must be 19+ in Alabama and Nebraska.
*Must be 21+ in Iowa, Louisiana and Massachusetts.
Additional requirements for accessing:
You must have a verified DraftKings account.