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NFT News: Alfa Romeo Introduces New Electric-Hybrid SUV with NFT

Jeff Pratt breaks down Alfa Romeo’s new subcompact Tonale SUV that incorporates blockchain technology.

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Alfa Romeo Introduces New Electric-Hybrid SUV with NFT

During Alfa Romeo’s new Tonale SUV unveiling, the company announced its plans to pair each vehicle with an NFT.

The Italian auto brand plans to utilize the NFT as a certification system for the car, storing records and data of the vehicle’s life cycle on a blockchain. This type of NFT will be an industry-first, providing future potential buyers assurance that the car has been properly maintained while also improving its residual value.

“Digitalization is a key enabler of our metamorphosis,” Alfa Head of Marketing and Communication Francesco Calcara stated.

The 2023 Tonale SUV will also kick off the end of an era for Alfa Romeo. It will be the last model produced with a traditional internal combustion engine, as the company aims to go completely electric by 2027.

Is this innovation the beginning of an NFT takeover in the car industry? Only time will tell.

Learn more about Alfa Romeo’s unique plan below:


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