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NFT News: McDonald’s Entering the Metaverse

Jeff Pratt breaks down the fast-food king’s trademark filings for a virtual restaurant.

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McDonald’s Entering the Metaverse

The fast-food king is expanding its empire. No, I’m not talking about Burger King.

McDonald’s filed for multiple trademarks on Feb. 4 in order to establish a “virtual restaurant featuring actual and virtual goods,” while also featuring a home delivery service in the platform.

The world’s largest fast-food restaurant chain isn’t just stopping at food, however. McDonald’s also filed for trademarks to host “on-line actual and virtual concerts” in its virtual McCafe.

This move follows Panera Bread’s filing on Feb. 3 for the “Paneraverse” as the company looks to take its products into the metaverse. These trademark filings could be the beginning of a revolution in the fast-food industry as corporations aim to become even more efficient.

With the virtual McCafe coming in the near future, there’s one question everyone is asking...


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