clock menu more-arrow no yes mobile

Filed under:

NFT News: McDonald’s Entering the Metaverse

Jeff Pratt breaks down the fast-food king’s trademark filings for a virtual restaurant.

The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.

In case you are new to the Metaverse, check out my quick breakdown on what NFTs are and how they work. For those looking to get in the game, read my article on how to set up a MetaMask wallet.

McDonald’s Entering the Metaverse

The fast-food king is expanding its empire. No, I’m not talking about Burger King.

McDonald’s filed for multiple trademarks on Feb. 4 in order to establish a “virtual restaurant featuring actual and virtual goods,” while also featuring a home delivery service in the platform.

The world’s largest fast-food restaurant chain isn’t just stopping at food, however. McDonald’s also filed for trademarks to host “on-line actual and virtual concerts” in its virtual McCafe.

This move follows Panera Bread’s filing on Feb. 3 for the “Paneraverse” as the company looks to take its products into the metaverse. These trademark filings could be the beginning of a revolution in the fast-food industry as corporations aim to become even more efficient.

With the virtual McCafe coming in the near future, there’s one question everyone is asking...

Follow the NFT Drops DK Social account here for updates on upcoming, live and past drops.

Join the DraftKings Marketplace conversation on DK Social.

The DraftKings Marketplace is currently only available in the United States and Canada.

You must be 18+* located in any of the 50 US states or Canada to buy and sell NFTs on DraftKings Marketplace.

*Must be 19+ in Alabama and Nebraska.

*Must be 21+ in Iowa, Louisiana and Massachusetts.

Additional requirements for accessing:

You must have a verified DraftKings account.

You must agree to our DraftKings Marketplace Terms of Use and DraftKings Marketplace Privacy Policy before transacting on DraftKings Marketplace.

For more details and FAQs, please reference our About page or help center with FAQs!