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NFT News: Snoop Dogg Turning Death Row Into First NFT Record Label

Jeff Pratt breaks down Snoop Dogg’s plan to make newly-acquired Death Row Records the first NFT record label.

The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.

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Snoop Dogg Turning Death Row Into First NFT Record Label

Snoop Dogg continues to check off a seemingly endless list of side quests.

After purchasing Death Row Records from MNRK Music Group last week, the legendary rapper announced plans for expansion. Snoop, whose real name is Calvin Cordozar Broadus Jr., began his career with Death Row. He expressed satisfaction in coming full circle with the label in the following statement:

“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value. It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members.”

In a Clubhouse room on Monday, one day after performing in the Super Bowl LVI halftime show, Broadus Jr. announced his plan to transform his company into the first NFT record label. Snoop believes that this transition will be similar to Death Row breaking the industry by becoming the first major independent label.

This isn’t the first time Broadus Jr. has ventured into the metaverse. Just last week, the rapper partnered with Gala Games for the release of his latest album, B.O.D.R (Bacc on Death Row). The album dropped on the Gala Music store as a box of NFTs, featuring exclusive bonus tracks.

Snoop Dogg has made one thing clear — he’s evolving with the times. This is likely just the beginning of a huge metaverse campaign for the celebrated artist.

UPDATE: Snoop Dogg Announces “The Doggies” Drop

Talk about perfect timing. Hours after this article was published, Snoop Dogg has announced his upcoming NFT collection, which will drop on Feb. 22. “The Doggies” will feature 10,000 avatars with the look of the legendary rapper. Hear about the upcoming drop from Snoop himself:


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