The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.
Monster Energy to Enter the Metaverse
Monster Energy has entered the game, filing four trademark applications with the United States Patent and Trademark Office (USPTO) related to NFT and metaverse projects.
The energy drink titan wants to trademark its virtual goods — such as beverages, supplements and apparel — in order to create an NFT collection.
One of the four filings relates to the creation of a virtual marketplace, in which Monster’s digital merchandise and more will be available.
Monster Energy is just the latest food/drink company to venture into the metaverse, as the concept becomes more mainstream. McDonald’s and Panera Bread were among the first major corporations in their industry to launch significant NFT campaigns.
Stay tuned for updates on Monster Energy’s metaverse plans.
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