The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.
LeBron James to Enter the Metaverse
Forget South Beach, LeBron James is taking his talents to the Metaverse.
As originally reported by trademark attorney Mike Kondoudis, the NBA superstar has filed to trademark the terms “LEBRON JAMES”, “LEBRON”, “CHOSEN1”, and “KING JAMES”.
Lebron James has filed 4 trademark applications for:— Mike Kondoudis (@KondoudisLaw) March 9, 2022
The filings are for:
▶️NFTs and crypto-collectibles
▶️Virtual basketball courts
▶️Virtual footwear, clothing, sports gear, home furnishings #LeBronJames #NFTs #Metaverse #Web3 pic.twitter.com/UnnP20VnH7
According to the trademark filings, LeBron plans to launch NFT collections featuring his brand’s personal goods, such as shoes, clothing and more.
Besides the NFT drops, James will manufacture a variety of virtual experiences for users to enjoy, such as a virtual basketball court.
These trademark applications come weeks after James appeared in a Crypto.com Super Bowl commercial, implying his eventual intention to join the metaverse.
James is just the latest NBA star to launch a metaverse campaign as the concept becomes more mainstream.
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