clock menu more-arrow no yes

Filed under:

NFT News: LeBron James to Enter the Metaverse

Jeff Pratt breaks down LeBron James’ plan to enter the metaverse after filing multiple trademark applications.

If you buy something from an SB Nation link, Vox Media may earn a commission. See our ethics statement.

The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.

In case you are new to the Metaverse, check out my quick breakdown on what NFTs are and how they work. For those looking to get in the game, read my article on how to set up a MetaMask wallet.


LeBron James to Enter the Metaverse

Forget South Beach, LeBron James is taking his talents to the Metaverse.

As originally reported by trademark attorney Mike Kondoudis, the NBA superstar has filed to trademark the terms “LEBRON JAMES”, “LEBRON”, “CHOSEN1”, and “KING JAMES”.

According to the trademark filings, LeBron plans to launch NFT collections featuring his brand’s personal goods, such as shoes, clothing and more.

Besides the NFT drops, James will manufacture a variety of virtual experiences for users to enjoy, such as a virtual basketball court.

These trademark applications come weeks after James appeared in a Crypto.com Super Bowl commercial, implying his eventual intention to join the metaverse.

James is just the latest NBA star to launch a metaverse campaign as the concept becomes more mainstream.


Follow the NFT Drops DK Social account here for updates on upcoming, live and past drops.

Join the DraftKings Marketplace conversation on DK Social.


The DraftKings Marketplace is currently only available in the United States and Canada.

You must be 18+* located in any of the 50 US states or Canada to buy and sell NFTs on DraftKings Marketplace.

*Must be 19+ in Alabama and Nebraska.

*Must be 21+ in Iowa, Louisiana and Massachusetts.

Additional requirements for accessing:

You must have a verified DraftKings account.

You must agree to our DraftKings Marketplace Terms of Use and DraftKings Marketplace Privacy Policy before transacting on DraftKings Marketplace.


For more details and FAQs, please reference our About page or help center with FAQs!