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NFT News: Under Armour Files Trademarks to Enter the Metaverse

Jeff Pratt breaks down Under Armour filing trademark claims to produce virtual apparel and footwear.

The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.

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Under Armour Files Trademarks to Enter the Metaverse

Under Armour is just the latest large corporation to enter the metaverse as the concept of NFTs becomes more mainstream.

Trademark attorney Josh Gerben announced on Twitter that the footwear titan filed trademark claims for the phrase “Under Armour” on April 7. According to the official United States Patent and Trademark Office (USPTO) document, the company is aiming to produce NFTs featuring virtual apparel, footwear and more.

Under Armour is the second major footwear business to enter the metaverse, following Nike, which has found success in its virtual NIKELAND store as of late.

This is likely only the beginning of a battle between the top footwear companies in the metaverse. Stay tuned for updates as more details about Under Armour’s impending virtual campaign are revealed.


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