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DraftKings Partners with UFC to Launch Reignmakers NFT Series
On June 10, DraftKings announced its plan to expand the Reignmakers gamified digital collectibles franchise and launch a new iteration focused on UFC.
Similar to the Reignmakers Football model, Reignmakers UFC will allow avid fans to build collections of their favorite UFC fighters and utilize them in a gamified format to compete for a variety of prizes.
The first season of the game is expected to go live later this year, with NFT drops and auctions kicking off on June 27 before UFC 276: ADESANYA vs. CANNONIER.
Rewards are forthcoming and will be announced in the future. Please check back soon for updates.
Extending their strategic relationship, @DraftKings and @ufc announced plans to launch Reignmakers UFC. The first season of the NFT-based game is expected to go live later this year. Full release: https://t.co/FLkqhUX4N8
— DraftKings News (@DraftKingsNews) June 10, 2022
Available Exclusively on DraftKings Marketplace
DraftKings Marketplace has agreed to new terms with UFC, allowing them access to fighter IP from over 500 athletes on the UFC active roster.
DraftKings was UFC’s first “Official Sportsbook and Daily Fantasy Partner” in the United States and Canada, and will now expand its relationship with the company to produce a trailblazing gamified NFT experience.
Reignmakers UFC is currently in development, with plans to feature missions, achievements, level-ups, leaderboards and other unique features. These collections will drop on DraftKings Marketplace with tiers of varying rarity that include entry-level NFTs for a mainstream accessible experience. As with all collections on DraftKings Marketplace, users will be able to buy and sell on the company’s secondary market.
For more information on DraftKings Marketplace, Reignmakers and upcoming drops, customers can visit marketplace.draftkings.com. Read the official DraftKings press release about this partnership here.
The DraftKings Marketplace is currently only available in the United States and Canada.
You must be 18+* located in any of the 50 US states or Canada to buy and sell NFTs on DraftKings Marketplace.
*Must be 19+ in Alabama and Nebraska.
*Must be 21+ in Iowa, Louisiana and Massachusetts.
Additional requirements for accessing:
You must have a verified DraftKings account.
You must agree to our DraftKings Marketplace Terms of Use and DraftKings Marketplace Privacy Policy before transacting on DraftKings Marketplace.
For more details and FAQs, please reference our About page or help center with FAQs!