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NFT News: NHL Names Sweet Official NFT Marketplace Partner

Jeff Pratt breaks down the NHL teaming up with Sweet to launch a variety of digital collectibles and more.

Welcome to NFT.NYC week! A ton of news is going to break over the next couple of days, and I will be covering it all here.

The world is expanding, and DraftKings is expanding along with it. As NFTs continue to grow, these daily articles will serve as a hub for the latest news and notes in the space.

In case you are new to the Metaverse, check out my quick breakdown on what NFTs are and how they work. For those looking to get in the game, read my article on how to set up a MetaMask wallet.


NHL Names Sweet Official NFT Marketplace Partner

Hockey is coming to the metaverse.

In a huge announcement, the NHL, NHLPA and NHL Alumni Association have declared that they are partnering with NFT platform Sweet to serve as the league’s NFT marketplace.

See the official announcement on Twitter below:

This multiyear partnership will allow the NHL to produce a variety of unique NFT projects, opening new doors for avid fans to add to their collections.

The NHL x Sweet marketplace is expected to go live by October, just in time for the 2022-23 hockey season. As described in the official press release, “the stand-alone NHL platform custom-built for this program by Sweet will showcase current and historic moments as well as iconic elements of the game in the form of non-fungible tokens.”

It is still yet to be determined which blockchain Sweet and the NHL will be building on, but Polygon and Tezos are expected to be strong contenders according to a Decrypt report.

The NHL joins other major sports leagues already in the metaverse, as NFTs continue to become a maintstream concept in that space.

Check out Eamon Convey’s full recap on this deal here:

Stay tuned for updates as more details about the NHL’s partnership with Sweet are revealed.


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